The Ecommerce Assistant Blog

Follow my blog to find the latest tips and advice to help you make more sales on your website using Shopify + Klaviyo as well as the latest ecommerce news and updates.

10 small business festive email ideas to send in December when you've ran out of ideas

10 small business festive email ideas to send in December when you've ran out of ideas

Hey there, fellow small business owner! December is here, and it’s time to sprinkle some festive magic into your email marketing. If you’re scratching your head wondering what to send...
December 04, 2024 — Elle Williamson
The Ecommerce Assistant Small Business Christmas Gift Guide

The Ecommerce Assistant Small Business Christmas Gift Guide

Supporting small businesses at Christmas is more than just a shopping decision - it's a way to make a big impact. Every purchase will absolutely make their day and help...
November 25, 2024 — Elle Williamson
From pitiful to professional: How to create converting email templates in Klaviyo

From pitiful to professional: How to create converting email templates in Klaviyo

I’m sharing some quick tips and ideas to help you jazz up your email templates. Often it can be challenging for small business owners to make their emails look as...
August 21, 2024 — Elle Williamson
From overwhelm to action: Alice Benham shares tools to boost your small business productivity

From overwhelm to action: Alice Benham shares tools to boost your small business productivity

Running a small business can be both exciting and challenging. As a founder, you have big dreams and goals, but sometimes it can feel overwhelming to take consistent action and...
July 04, 2024 — Elle Williamson
Summer sales secrets: How small businesses can thrive online in the summer

Summer sales secrets: How small businesses can thrive online in the summer

As the temperature rises and the days get longer, many small businesses assume that sales will take a nosedive during the summer months. But here's the truth: summer is not...
July 02, 2024 — Elle Williamson
5 common homepage design mistakes online shops make and how to avoid them

5 common homepage design mistakes online shops make and how to avoid them

Your website's homepage is the virtual shop window for your online business. It's the first impression potential customers have of your brand, so it's crucial to make it count. As...
June 25, 2024 — Elle Williamson
How to choose the right Shopify theme for your online shop and why it matters

How to choose the right Shopify theme for your online shop and why it matters

Why choose Shopify for your online shop? Shopify is a remarkable ecommerce business tool that offers a multitude of brilliant features. As someone who has been using it for years,...
May 23, 2024 — Elle Williamson
Klaviyo housekeeping checklist: 10 essential email tasks for online shops

Klaviyo housekeeping checklist: 10 essential email tasks for online shops

You probably know how important email marketing is to small businesses selling products online, but it's a big marketing beast and when you're the only person within your business, it...
May 09, 2024 — Elle Williamson
Email marketing for small businesses: Learn from the best and boost your growth

Email marketing for small businesses: Learn from the best and boost your growth

If you're looking to create immediate impact with your small business, you need to utilise email marketing. And whilst some best practise tips from bigger brands don't work well for...
March 20, 2024 — Elle Williamson
Shopify Editions Winter '24: Boost your online shop with 100+ product updates

Shopify Editions Winter '24: Boost your online shop with 100+ product updates

The release of Shopify Editions Winter 2024 is here, and it's jam-packed with over 100 new product updates that will elevate your ecommerce business. This edition's theme is Foundations, which couldn't...
February 06, 2024 — Elle Williamson
Checklist for Shopify and Klaviyo: Google + Yahoo's new email marketing requirements

Checklist for Shopify and Klaviyo: Google + Yahoo's new email marketing requirements

Google and Yahoo have announced new sender requirements that are starting on the 1st February 2024. Most things you now need to do, you're probably already doing as they are best practise...
January 25, 2024 — Elle Williamson
Expert ecommerce tips for online shops in 2024: 3 things small businesses should do

Expert ecommerce tips for online shops in 2024: 3 things small businesses should do

As we gear up for an amazing year ahead, it's time to dive into what lies on the horizon for ecommerce in 2024. In this blog post, I'll be answering...
December 12, 2023 — Elle Williamson