The Ecommerce Assistant Blog

Follow my blog to find the latest tips and advice to help you make more sales on your website using Shopify + Klaviyo as well as the latest ecommerce news and updates.

9 expert tips for creating irresistible product pages for your online shop

9 expert tips for creating irresistible product pages for your online shop

Are you a small business owner looking to sell your products online? If so, then you're probably familiar with the challenges and opportunities that come with running an ecommerce store....
December 07, 2023 — Elle Williamson
6 best practice tips to improve your Shopify website and make more sales on your online shop

6 best practice tips to improve your Shopify website and make more sales on your online shop

Building and maintaining a successful online shop is no easy task, especially in the competitive world of online retail. As a small business owner, it's important to continually strive for...
December 07, 2023 — Elle Williamson
Revolutionising your online shop experience with Shopify 2.0: A guide for small businesses

Revolutionising your online shop experience with Shopify 2.0: A guide for small businesses

If you're a small business owner looking to sell products online, you've probably come across various options for setting up your own website and starting an ecommerce brand. One platform...
December 06, 2023 — Elle Williamson
Boost your email list with unique sign up offers: 7 creative alternatives to the 10% discount

Boost your email list with unique sign up offers: 7 creative alternatives to the 10% discount

Just because everyone else does something, doesn't mean you have to follow suit. And your email sign up offer is no different. In fact, standing out by offering something different...
November 28, 2023 — Elle Williamson
The importance of using your brand consistently as a small business by Goldfinch Marketing

The importance of using your brand consistently as a small business by Goldfinch Marketing

In this guest blog, Christina from Goldfinch Marketing, shares her thoughts and experience on the importance of branding and gives three reasons why small businesses must make consistency a key part...
October 03, 2023 — Elle Williamson
Treat your Shopify website navigation like a restaurant menu for the perfect customer experience

Treat your Shopify website navigation like a restaurant menu for the perfect customer experience

The navigation (or main menu) on your online shop is such an important aspect of your website but it’s one area I see small businesses get in a muddle over...
August 23, 2023 — Elle Williamson
Six reasons you don't need a loyalty app on your Shopify website to increase customer loyalty

Six reasons you don't need a loyalty app on your Shopify website to increase customer loyalty

Desperate to add a customer loyalty app to your Shopify website? You might want to reconsider Keeping customers loyal is an essential focus for all successful ecommerce businesses. But a...
July 05, 2023 — Elle Williamson
How can Klaviyo Email Marketing help Ecommerce Businesses Create Customer Loyalty

How can email marketing with Klaviyo help your ecommerce business create customer loyalty

Email marketing isn’t dead.  As we enter 2023, it feels as though the focus has shifted away from Facebook ads and Instagram content, to a more community-led and conversational marketing...
January 16, 2023 — Elle Williamson
Blog posts Top ecommerce customer service tips for your Shopify store

Top ecommerce customer experience tips for your Shopify store to delight your customers

Customer service is key for making an online store a success, people want to be delighted by you and the way in which you interact with them before or after...
July 12, 2021 — Laura White
What ecommerce metrics should you be reporting on to grow your online business?

What ecommerce metrics should you be reporting on to grow your online business?

You think your online sales are growing and you feel like things are going well for your business but are you actually taking the time to look at the data and see where things are going well and where you may have some room to make improvements?

June 09, 2021 — Laura White
Three things you should do with every online order

Three things you should do with every online order

Without customers, you have no business. Make it your aim to delight them with everything you do. Being an independent business has its advantages, you can make sure you are...
April 30, 2021 — Elle Williamson
Blog posts Five of the best Shopify apps to use on your online store

Five of the best Shopify apps to use on your online store

You may have heard of a wonderful place called the Shopify App Store. And you would be right, it is pretty great. But if you have just built and potentially...
February 15, 2021 — Laura White