About

Having spent over a decade working in ecommerce, with small to big brands, my superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales.

Ecommerce expert + educator

Hi, I'm Elle

I founded The Ecommerce Assistant because I want to help people build and grow their small businesses with the power of Shopify + Klaviyo to sell more online.

Working within the world of ecommerce for 13+ years and being self-employed for the past four, I’ve made it my mission to teach everything I know about ecommerce to founder-led businesses looking to thrive online.

Let's have a chat

making ecommerce easy

Your ecommerce guide

Now with a mixture of services depending on where you are at with your business, I am able to work with more small brands to grow their ecommerce sales with them, here's the ways you can now work me:

Community + support
Training + audits
Projects + consultancy

If you want to start growing, get in touch to chat more

Get in touch here

5 things you'll always get from me:

✅️ A positive person with solution-based support
✅️ A huge small biz cheerleader + shopper
✅️ A true expert in my field with 12+ years experience
✅️ A knowledge junkie obsessed with learning about DTC
✅️ A nice person to work with who feels like an extension of you

Some of the amazing independent brands I've worked with

Get to know me a little more

A total organiser

I'm a total organiser (some say control freak) and usually the one to tell everyone what we're doing when. I plan the whole year of school holidays before the year has even started and was called 'scarily organised' by my form teacher at school

Photographic memory

I have a photographic memory which is super handy and helped a lot with exams at school. It does have it's downsides however as my brain can get a little overloaded at times

Loves to read

I loved reading so much when I was younger that I spent the majority of a week away in Gran Canaria inside devouring Lord of the Rings. Now I prefer a mixture of fiction and business books which inspire me, my favourites are Atomic Habits and Company of One

Absolute foodie

I'm obsessed with food! I love to cook great food and eat great food. But my ultimate fave has to be a massive dirty burger. Oh and I have to study the menu before I'm
going out for dinner!

Gut instinct gal

I'm a total gut instinct gal and always follow my intuition. As soon as I get the idea for something I have to do it right away, sometimes this is great as it means I am taking action but other times I have to stop myself and think for a while