10 small business festive email ideas to send in December when you've ran out of ideas

Hey there, fellow small business owner! December is here, and it’s time to sprinkle some festive magic into your email marketing. If you’re scratching your head wondering what to send your subscribers, worry not! I’ve got you covered with ten merry ideas that will not only engage your audience but also help you drive more holiday season sales. So, grab a cup of cocoa, and let’s dive in:

1. Christmas gift guides 🎁

Ever had that moment of panic trying to find the perfect gift for someone tricky? Your customers have been there too! Help them out by curating specific gift guides. Think along the lines of:

⚽️ Gifts for football fans
🪴 Gifts for gardeners
👑 Gifts for gold lovers

These guides make shopping a breeze and position your products as the perfect solution.

2. Gift cards + vouchers 🎟️ 

For those last-minute shoppers who missed the shipping cut-off, gift cards are a lifesaver. Send out a helpful email:

Forgotten to buy a gift?
We’ve got the solution for you 💘

This ensures you capture those last-minute sales and help ease holiday stress.

3. Gift wrap, cards + extras ♥️

Make shopping with you a delightful experience by offering extras like gift wrap and handwritten notes. Let your subscribers know:

🎁 Christmas gift wrap available
✍️ Add a hand-written gift note
🔁 Extended 90-day returns

These thoughtful touches can make all the difference.

4. Last order dates 📦

Create urgency by informing your subscribers about the last order dates. A simple reminder like:

You’ve got 5 more days to shop
Last shipping date is coming up 📦

This helps them plan and ensures they don’t miss out.

5. Shop by price 💸

Help your customers find gifts within their budget by organizing products by price. For example:

1️⃣ Gifts under £10
2️⃣ Shop gifts under £50
3️⃣ Shop gifts under £100

This makes decision-making easier and boosts your sales across different price points.

6. Your yearly round-up 📅 

Bring your subscribers behind the scenes with a yearly round-up. Share your highs and lows, and maybe even a surprise bestseller:

This was our surprise bestseller 😱
<brand name> 2024 wrapped up

It’s a great way to build a connection and show the human side of your brand.

7. Markets, events + pop-ups 🛍️ 

Are you attending any markets or events? Let your subscribers know where they can find you. Here's an example:

Shop with us IRL 🛍️ 
We’ll be at <this venue> on the 5th

This personal touch encourages face-to-face interactions and strengthens relationships.

8. Give them a gift 💝

’Tis the season of giving! Show appreciation to your subscribers with a gift:

💝 A free PDF guide
💝 A free digital product
💝 A voucher to spend in January

These gestures build goodwill and keep your audience engaged.

9. Share your shopping  🛒

Let’s face it, we’re all a bit nosy! Share your own Christmas shopping adventures with your subscribers:

Here’s where I’ve been buying gifts
From small businesses I love 💚

It’s a fun way to connect on a personal level and might even inspire their own shopping.

10. A festive thank you 🎉 

Finally, send a heartfelt Merry Christmas message. A simple note like:

Merry Christmas to you <name>
From the <brand name> team 🎄

This spreads joy and thanks your community for their support throughout the year.

So, there you have it! Ten festive email ideas to light up your subscribers’ inboxes and boost your sales. Remember, the key is to be genuine and add a sprinkle of holiday cheer. Happy emailing 🎅