Klaviyo Email Marketing

Have an online shop and feeling frustrated + overwhelmed by email marketing?

If you're using Shopify and want to harness the power of email marketing, you need Klaviyo.

If you want to reach out to your customers rather than relying on them to find you, ditching the constant Instagram battle for a platform you're totally in control of. Then you need to be prioritising email marketing for your online shop.

Does this sound like you?

You're using Shopify to sell products online

You're using a platform you're not happy with (looking at your Mailchimp) which stops you from sending emails

You're not using email marketing at all because you don't know where to start
You've heard that klaviyo is THE platform you should be using but feeling all the overwhelm to move

You enjoy learning how to use things yourself, knowing you can manage it going forward

Introducing

Klaviyo Co-Pilot 💌

My signature Klaviyo offer combines 1:1 strategy and self-paced training videos to get you set up and loving email in just one month.

Working together you'll gain a deeper understanding of email marketing and find out why and how to use email marketing for your small business.

Create a community

You can use email marketing to build a loyal fan base of customers who'll buy on repeat and support your small business

Utilise automations

Take the pressure of your campaign sends by using automated emails to target customers at the right point in their buying journey

Feel confident

Learn from an ecommerce expert who understands customer experience so you feel happy and comfortable sending emails yourself

You'll walk away with...

💌 A fully set up Klaviyo account to start sending emails with in under a month

☑️ The confidence to start and keep emailing - and you'll actually enjoy it

🔨 The tools needed to grow your list of subscribers with a variety of forms

🔁 A suite of automated emails to keep your customers coming back + knowing which other flows you can add over time

🖥 A commercially designed email template - you'll never design another email again

💚 Peace of mind that the tech is set up correctly so you can focus on sending emails

What's included?

Klaviyo Co-Pilot is 4-week experience where we work together to create and implement your email marketing strategy. It includes:

→ Initial clarity call so I can learn about your brand and start absorbing everything about you

→ Brand deep dive questionnaire to help you pull out the best bits about your small business

→ Personalised training hub on Trello for quick access to questions, videos and resources

→ 2 x training sessions on Google meets all recorded + transcribed for you to keep and refer back to afterwards

→ Tasks and actions outlined to keep you accountable and guide you through what needs doing

→ Unlimited access to my Kickstart your Klaviyo online course training videos, resources and guides

→ 24/7 support for the entire month (so you can ask anything) between calls via Trello +/or Slack

Price: £999
Payment plans available

You can also add on additional calls and hand your email template design over to me

How do we work together?

Discovery call

It's always great to chat first and make sure we're the right fit for each other. I start all my projects this way so you know who you'll be learning from and to make sure you like me

Brand deep dive

I’ll send you over an in-depth brand questionnaire to begin with, this helps me get to know you and your brand before we start and it's a great document for you to refer back to when you're creating your emails

Strategy call

In our 90-minute strategy call we'll go through your email plan and which areas you need to focus on in Klaviyo to get set up.

We'll plan out and build your flows, start creating your pop up and ensure your list is imported and ready to use.

Either on the call or prior to the call I'll also check your integrations work, all settings are correct and any other one-off tech stuff.

Between calls

After our strategy call you'll go off and get to work setting up the rest of the account with my guidance, this includes:
- Template
- Forms
- Flows
- Segments

You'll be able to email me for help whenever you need it and I can check and give feedback on anything before you set it live.

Sign off call

We'll then come back together for a 60-minute call to go through the account together and set things live.

We'll also cover campaign sends, any extra flow you might want to add in future and anything we didn't get onto in call 1.

Why learn from me?

I’m Elle, I specialise in all things ecommerce for small businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo.

And now I'm launching a community because after working with over 130+ small businesses I know there isn't the help out there that you need. I'm here to provide honest advice, answer your burning questions, and help you navigate the world of online retail.

Klaviyo FAQs

How long does setting up Klaviyo take?

I recommend this service cover 1 month, so ideally we have call 1 and then around 4 weeks later we have call 2. Some people prefer to do it in less time and other a little longer. Let me know when we have our discovery call what works best for you as it's important you have enough time between calls to do all the work you need to do.

Do you only work with Klaviyo?

Yes. I now only work with Klaviyo as that's what I'm an expert in and the platform I know is the best for ecommerce brands. I've refined this service over many years from working with clients where I do all the work for them and now transitioning into helping you do it yourself. So you know you're getting access to an expert who knows how Klaviyo works for small businesses.

How long do you recommend between calls?

I recommend weekly or every other week if possible, I wouldn't advise leaving more than 2 weeks between calls as this makes it difficult for you to implement and for me to quickly give you feedback. The best timeframe for this service is across about 8 weeks.

How much does it cost + how do you take payment?

Klaviyo Co-Pilot costs £999, and you can choose to have me create your branded template for an extra £200. You can pay in full or split your payment into 2 or 3. If splitting, I'll a deposit when you book and the other payments either monthly or at the end of our time together. If you want to discuss other payment plans or part-payment just drop me a message as I am happy to chat.

How much work will I have to do?

These sessions are about you learning from me and taking all my knowledge to then implement yourself. I'm here for you if you need a check in, pep-talk or for me to look over your work but if you want to outsource to me (which is fine) then we would need to discuss my done-for-you services.

In our first call, and sometimes before, we'll plan out and start working on each key area of your Klaviyo account: lists, forms, campaigns and flows. So you'll know exactly what you need to do, and it will all be on an easy to follow checklist so you can tick it off as you go.

What if I need more time?

That's fine, I can adapt the calls to suit your busy schedule. If at the end of the two calls you still feel you need more training or support just let me know and I can work out the best way to move forward together.

But just remember, you can't learn everything there is to know about Klaviyo in these sessions we're going to be setting up the foundations and I'll give you the knowledge to keep moving forward and adapting your email strategy.

What small businesses have you worked with?

I've worked with a huge variety of small business, from net curtains to handmade chocolate, t-shirts to homewares. I don't have a niche and I love the variety of clients I get to work with. To read what pervious clients have to say about me click here.

When can we get started?

I take on one Klaviyo client per month and typically I book 2-3 months ahead of time, but I try and keep my contact page and emails up-to-date. If you have a certain deadline in mind just get in touch and we can talk more.

Small business success after using Klaviyo for their online shop

"Having put off the set up of Klaviyo to the bottom of our to do list, we worked with Elle using her training and template design service. We can honestly say we wouldn't have gone live without her help. She was very easy to work with, making everything that we thought was too complicated seem quite easy. She has a plethora of support materials that she makes available for repeated use when you need a refresher. Best money we've spent this year by far!"

— Alison Naylor, Dilly Daydream

"I knew I wanted to up my email marketing game, but I wasn't sure where to start! Working on templates, pop-ups, lists and segments, there's a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business, my training was tailored and efficient with a lot of really valuable support between calls."

— Jordan Irwin, Jordan Lily

"As a business, we were at a point of growth wanting to grow our customer engagement and sales. Elle guided us through our transition from Mailchimp to Klaviyo whilst integrating our Shopify account and made the learning process seamless.”

— Helen, Disko Kids

"Her experience and knowledge spoke for itself when she immediately understood my brand, what I wanted to achieve and how to deliver. She took the lead efficiently and pro-actively and made things very straight forward for me.”

— Sally, IVY

"With her deep understanding of ecommerce and friendly, approachable nature, Elle made the collaboration effortless and enjoyable. We highly recommend Elle to anyone in need of a talented ecommerce expert who consistently delivers outstanding results for Klaviyo email marketing"

— Lee Cox, Ellibelle Jewellery