You've found your ecommerce fairy godmother

From Shopify fixes to email marketing that actually converts, I give you the tools, strategies and support to grow your online shop with confidence

Ways I can help you with Shopify + Klaviyo

Ecomm BFF

You don't have to do it alone. Join my membership for small businesses using Shopify + Klaviyo and get access to 15+ years of ecommerce experience as well as a support from over 125+ founders.

Ecomm 360

A 4-month, high-touch experience working with me 1:1, for lifestyle brand founders ready to transform their online shop or email marketing with expert support, strategic clarity, and zero tech stress.


Shopify + Klaviyo support for independent brands


Learn from an ecommerce expert

Your ecommerce fairy godmother

I’m Elle, I specialise in all things ecommerce for small businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo.

I've worked with and supported 250+ small businesses selling online, providing honest advice, answering tech questions, and helping you navigate the world of online retail.



Hear from happy small business owners
"It's been a joy working with Elle on my new website. The move from Squarespace to Shopify felt overwhelming but I always felt in safe hands with Elle's expertise and guidance. Elle has real skill in looking at a website not only through the eyes of a Shopify expert, but also as a customer; having that commercial eye & always thinking about the customer journey is something I really valued. Elle was always so accommodating with my never ending questions and great at explaining things with her video demonstrations. It's been an absolute pleasure and I'm so thrilled with my new website."
— Katie, Loft & Daughter
"Getting help from The Ecommerce Assistant was the best decision! Elle was recommended to me by a mutual contact, and I was apprehensive at first about the investment because cash flow is always an issue with a brand new tiny business but it was a wise move. Elle was really patient with our mass of questions, made it clear what we'd cover in each session so I knew what to expect and was a calming educational voice during such a scary stage of our business growth. Our website is now functioning and thanks to Elle we have the skills to manage it day in and day out ourselves. Thank you ever so much, Elle."
— Meg, Pwts
"The best decision I made this year is sign up for this 6 month pass. I have been burnt by many coaches in the past and for a while I had major trust issues so I tried to figure out everything on my own. I needed technical help with my website and email to bring me more sales and Elle gives me exactly that. I have received more help and support than all of my previous coaches put together and more! It's an excellent service I think every small business owner needs!
— Kitti, A La KArt Creations
"Elle 100% leads the way on these projects. She guides and advises in a practical, knowledgable and organised way. As a small business owner juggling everything involved in running the business, this is exactly what I need. Elle made great recommendations on the design, format and information needed on the website which has resulted in a new site that looks amazing, is functioning well and is as informative as it can be for our customers. I highly recommend working with Elle."
— Sally Mclaren, Ivy
"Working with Elle has been game changing for us. She audited our website and made practical improvements that not only made it look better but significantly more effective. She moved the navigation bar, helped us to transform our product pages and revolutionised our emails on Klaviyo. Most importantly, she empowered us to understand HOW to make these changes so we're now able to do more for ourselves rather than always relying on outside experts. We feel confident and ready to now power ahead. Would thoroughly recommend her to any ecommerce business!"
— Louise, NAMOONA

Get the latest Shopify + Klaviyo advice and tips on the ecommerce blog


Listen and learn with Elle Williamson on industry leading podcasts

How to get the most out of your Shopify website

Shopify + Klaviyo tips for startup fashion brands

How to use email marketing in your product business