Supporting small businesses at Christmas is more than just a shopping decision - it's a way to make a big impact. Every purchase will absolutely make their day and help support a family, and often results in a unique and thoughtful gift for your loved ones.
However, finding those hidden gems can be a challenge amongst the noise of all the big retailers! That’s why I’ve curated this guide featuring some wonderful small businesses from The Ecommerce Assistant Community and my audience on Instagram. Let’s shop small this Christmas and spread some festive cheer to independent makers and creators.
Helping parents create a magical nursery with beautifully-made personalised bunting and decorations. Founded by Sarah Wan Min Kee and based in Birmingham.
Imagine your little ones waking up to this festive gingham sack, brimming with presents from Santa. Lovingly crafted, it’s not only a practical addition to your holiday decor but also a keepsake your family will cherish for years to come.
Shop Personalised Christmas Sack £50
Visit Styled to Sparkle Website
Follow @styledtosparklekidshome
A collection of waterproof baby bibs, toddler essentials and special needs adults’ bibs and changing mats. Made with long-lasting easy to clean materials, our products combine style, practicality and comfort for everyday use. Founded by Fiona Brown and based in Cambridge.
Their UltraBibs are the ideal first weaning bib with sleeves and a soft, springy, pelican-style pocket that folds out to catch food. Perfect if your little one will be joining you for their first Christmas dinner!
For Black Friday and Cyber Monday, Bibetta will be offering up to 50% off selected products.
Childrens stationery handmade in Britain! High quality notebooks and stationery tools that encourage kids to write, draw, doodle, work, play and think on paper. Founded by Claire and Dareen and based in Bath.
A family business based in The Cotswolds committed to providing children with creative learning opportunities. Award winning, sustainably created and expertly created tools for boosting confidence, motivation and enthusiasm for learning how to read using phonics.
Your one-stop children's lifestyle shop for high quality, design-led clothing, decor and toys. Founded by Lauren, a qualified teacher and interior designer living in rural Bedfordshire.
Scout & Co is a multi award-winning online destination for beautiful, design-led products that both kids and adults will love. Founded in 2013 and based in Lewes, England, they stock a carefully curated collection of children's clothing and accessories; creative and wooden toys; stylish Scandi decor; beautiful books; womenswear and imaginative gifts for everyone.
They source exciting products from around the world that you won't find everywhere else, and have launched several exciting brands in the UK as well as exclusive collaborations. Everything is chosen with an eye for quality, longevity, sustainability and ethical production, as well as playful design to make you smile.
Get 20% off gifts using code REINDEER this Black Friday
Shop the Black Friday collection
Bright, bold, and eco-friendly stationery designed to inspire creativity and joy in children and their families. With a focus on high-quality, sustainable materials and personalised touches, Dolly and Fred combine playfulness with purpose, sparking imagination while championing kindness and sustainability. Founded by Jo Froud and based in Cambridgeshire.
Their Children’s Space Letter Writing Set is the perfect stocking filler! With its fun space-themed design, it includes everything your little stars need to send messages to the moon and back - or perhaps just to Grandma's house.
Award-winning herbal & fruit tea for children from Small & Wild. 100% natural and caffeine free without any added sugars or other nasties. founded in 2017 by Kate & Becky, two mums with a love for tea.
Follow @small_and_wild_company
A responsible clothing brand offering minimalist, turtle-inspired designs. Made from 100% organic cotton and printed with eco-friendly inks, each hoodie, sweatshirt or tee is made to order, reducing waste from overproduction. Founded by Nicola and based in Devon.
The 'Get Together!' Organic Hoodie in Green Bay features a geometric turtle design that celebrates the beauty of these incredible creatures. A perfect gift for nature lovers or anyone passionate about turtle conservation as Hune & Harmony also donates to charities dedicated to protecting turtles and their habitats.
Shop the Limited Edition BLACK Friday collection - their same great designs, available over black for a limited time!
Hand-drawn prints meet ethical slow fashion made with colourful charm. The collections are designed to be seasonless to enjoy all year-round as investment pieces to last for the long-haul. Founded by Sarah Birchall and based in London.
A signature piece that’s as versatile as it is flattering, the Hopscotch Strawberry Dress is perfect for fashionable friends. With its oversized style, cheerful colorway, functional pockets, and front-fastening buttons, it’s a favourite for all seasons.
Get 15% off from 28th Nov to 2 Dec with code ‘COLOURFULEVERYDAY’
Shop Hopscotch Strawberry Dress £116
Creating everyday essentials that make women feel good, Ivy are an independent slow fashion brand designing and making the most beautiful basics. All made with 100% organic cotton, their selection of tops, dresses and sweatshirts are the foundations of any great wardrobe and will last years.
Their fits are designed to make sure women feel comfortable and confident whatever their lifestyle - we don't cut back on fabric to save a few pence and increase our margin, but instead will make sure we allow for great coverage in a flattering and forgiving way.
Get 15% off from 29th to 2nd December in the Ivy Black Friday sale.
Founded by Helen, who spent her 20s & 30s DJing up and down the country with a big LOVE for music. Disko Kids, based in Birmingham, produce music inspired designs, screen printed locally on clothing, disco bags, accessories and prints.
Their collection has grown over the years and now they curate the best partywear, festival wear, jewellery and accessories to make you feel good and look great.
Their Christmas collection of t-shirts, sweatshirts, sparkly gifts and accessories is always a treat to shop.
Slow Love create the kind of knitwear that makes you feel instantly comfortable and effortlessly put together. A knitwear brand promoting slow fashion, they make sure every piece is crafted with love.
Their pieces are made from soft, natural fibres that feel amazing, whether you're lounging at home or out enjoying a crisp day. With hand-knit jumpers, cardigan's and accessories, their focus is on quality and care, so each item is designed to last and become a favourite in your wardrobe.
Save 35% on most their range this Black Friday from midnight Friday 29th November
Shop the Black Friday collection
Handmade-to-order wristlet keychains and hair bows designed to add joy and sustainability to everyday life. Sew Much Love is a passion project turned business, dedicated to creating vibrant, dopamine-inducing wristlet keychains, reusable wipes, and hair bows that add a touch of fun to the mundane. Founded by Elana and based in London.
Their Hair Bows, made using repurposed fabric, are not only stylish and beautiful but also help reduce environmental impact. These would make a thoughtful gift for any eco-conscious and fashion-savvy friend who appreciates unique, handmade accessories.
For November, all orders come with a free Christmas red velvet hair bow.
Meaningful 'everyday' jewellery intended to cheerlead you and your best ones. Celebrating the stories that knit your lives together and connect you with your nearest and dearest. Founded by Hannah Weston and based in York.
Inspired by a ring Hannah bought on the Isle of Skye during a cherished childhood holiday, this Heart Charm Ring is a stunning piece that holds deep meaning. Whether worn alone or stacked with a plain band for a bold statement, it’s a thoughtful and beautiful way to show someone just how much you care.
Shop Heart Charm Ring from £115
Handmade hypoallergenic gemstone jewellery for sensitive skin. Gemma creates all of her jewellery designs with real semi-precious gemstones and hypoallergenic metals so that you can adorn your skin in comfort every day. Founded by Gemma Broom and based in Dorset.
Add a splash of vibrant green and a touch of shimmer with these simple yet stunning Green Opal Stud Earrings. Known as a calming and protective stone, opal is believed to foster loyalty and faithfulness. Perfect for October babies, as opal is their birthstone, or anyone who loves meaningful, minimalistic jewelry.
Shop Green Opal & Surgical Steel Stud £26.99
Beautiful handmade sterling silver jewellery using traditional metalsmithing techniques, her collections include personalised pieces and pieces inspired by her faith. Founded by Jordan Irwin and made in her home workshop in Cornwall.
Delicately hand-cut with a jeweller's saw in an intricate script-style font, this sterling silver Hope Necklace makes a meaningful and encouraging gift for friends and family.
Founded by Helen, Decadorn is a British jewellery brand that celebrates the natural beauty of the world through semi-precious stones. Every treasure, rooted in meaning, is hand-finished with care by our close-knit team in our studio located in Bath.
Visit Decadorn
A selection of carefully curated high-end costume jewellery with a distinctively Parisian style to celebrate her/you day and night. Parisian jewellery that celebrates her and you. Founded by Hélène and based in London.
Their Ball Hoop Earrings are a classic style with a twist, perfect for any trendy friends who love Parisian style.
As a thank you for choosing them when making your Christmas presents, Hélène Elisabeth Jewellery are including an elegant black quilted cotton pouch with all November 2024 orders over £50 .
Shop Les Intemporelles - Ball hoop earrings £40
Visit Hélène Elisabeth Jewellery
Follow @helene_elisabeth_jewellery
Acrylic and wooden jewellery with a scenic picture-postcard vibe. Inspired by Americana and mid-century style, our pieces are super fun to give and to receive. Think wearable miniature houses, diners, swimming pools, retro signs and more. Founded by Jo Strange and based in Winchester.
The Scenic diner necklace is a wearable miniature model of a retro American diner, making it a cool Christmas gift for anyone obsessed with classic American sitcoms or vintage nostalgia.
Shop Scenic Diner Necklace £67
Joyful jewellery, colourful keyrings & thoughtful keepsakes made with Liberty of London fabrics and linens. Individual and uplifting gifts & treats designed to celebrate the special moments, special memories & special people in your life. Founded by Mandy Meakins in Somerset.
The Bloom Initial Keyring is the ultimate gift for anyone who loves flowers, gardens, or just pretty floral prints. Handmade using Liberty of London fabric, each keyring features a personalised initial and comes in a cotton pouch.
Sign up to their newsletter to receive an exclusive discount code valid until midnight on Friday 29th November.
Shop Bloom Initial Keyring £15
Dainty silver one-of-a-kind jewellery inspired by the beautiful British countryside. Each piece is handcrafted from recycled silver, blending sustainability with beauty to create timeless designs. Founded by Anna and based in Northamptonshire.
The dainty Oak Leaf Necklace and Earrings Set would make a lovely gift for mums, sisters, or anyone who treasures nature-inspired designs.
Shop Little Oak Leaf Necklace and Earrings Set from £79
Handmade Jewellery, customised with personal engravings, perfect for gifts and keepsakes. Handcrafted jewellery made from sterling silver and 9-carat gold in Coleraine, Northern Ireland.
Beyond Biasa is a London based jewellery brand, founded by mother and daughter, Annie and Jessie, which creates beautiful and unique pieces, inspired by traditional and antique designs from around the globe.
Original painted furniture, vintage homewares and rustic pieces for your home and garden. This brand is perfect for those who appreciate timeless, unique finds. Founded by Sarah Kingston and based in Shoreham By Sea.
This fabulous Vintage Fortnum & Mason Pudding Basin is a versatile gem. Perfect for whipping up your Christmas pudding, it can also double as a mixing or serving bowl. For a thoughtful touch, fill it with treats and gift it to a baking enthusiast.
Shop Vintage Fortnum & Mason Pudding Basin £28
Lifestyle accessories made from their signature washable paper material. The paper wears and looks like leather while being entirely sustainable. Founded by Jill Miller Schumacher, Uashmama is a family-run business with roots in Tuscany, Italy, and a presence in London.
This signature Paper Bag and Scaldapane Gift Set is perfect for your Christmas breakfast table, keeping pastries and bread toasty in style. It also makes a thoughtful present for anyone who loves hosting and entertaining.
Their Shop & Save offer is on through November. 15% off on orders up to £150 and 20% off orders over £151.
Shop Paper Bag and Scaldapane Gift Set £34
A curated collection of modern, eclectic and affordable premium giclée art prints, posters and frames from a selection of talented artists. Founded by Katie McArthur and based in Bristol.
The This Must be the Place Landscape Art Print features a dreamy forest scene and would make the perfect gift for someone who appreciates nature and needs a calming and relaxing space at home.
This Black Friday, Skudaboo is donating a percentage of proceeds to Shelter, helping those without a home this Christmas.
Shop This Must be the Place Landscape Art Print from £10
A beautiful range of floral prints perfect for your home. They have a selection of personalised prints you will be proud to hang on your walls. Founded by Rebecca and based in Yorkshire.
Their signature personalised birth flower family prints is a wonderful way to celebrate your loved ones. Tailored to your family, this signature design is both meaningful and stylish.
Shop A3 Personalised Birth Flower Family Print from £35
An artist creating paintings in watercolour and mixed media, centred around her love of nature, colour & texture. Jenny sells art prints and greetings cards of her nature inspired designs and is based in Liverpool.
Her Bringing Home The Tree Christmas Card featuring a unique illustration of a woman bringing home the Christmas tree in style, on her bike, with a basket full of rosemary. A rustic, cosy Christmas design sure to be an original and loveable design amongst conventional Christmas card designs.
Shop Bringing Home The Tree Christmas Card £3
Crafting kits for beginners and improvers, including embroidery, needle felting, cross stitch and felt craft. Their mission is to spread the joy of crafting! Founded by Jo Lochhead and based in North Berwick, Scotland.
Bring Britain’s favourite bird to life with the British Birds Robin Needle Felting Craft Kit. Perfect for Christmas crafting with friends or family or as a gift for any craft bird loves. T the kit contains everything you need to create your own adorable red-breasted robin.
Get 50% off their Luxury Needle Felting Bundle for Black Friday.
Online yarn store based in Birmingham, United Kingdom. Selling yarn, books and accessories for knitting and crochet.
Visit Treasure Modern Knitting
Follow @treasuremodernknitting
Elegant yet fun cards and gifts by Anna Hamill to send love. East Belfast-based award winning creator of Christian cards, letterbox gifts, and hand painted home decor.
Handcrafted repair tools and mending supplies designed to help people discover the joy of mending their own clothes. Ministry of Mending uses locally sourced materials to create tools that are gentle on the planet, encouraging a sustainable and creative approach to fashion repair. Founded by Rebecca McLaughlin and based in Cornwall
The Speedarner Mending Loom is the ideal gift for any beginner menders. This innovative repair loom simplifies the art of visible mending, making it quicker and easier than freehand darning.
Stylish, vibrant, and eco-friendly stationery designed to inspire creativity and brighten everyday tasks. From bold notebooks to colourful desk essentials, every item is crafted with sustainability and functionality in mind by Fi, in London.
Their 2025 Desk Calendar is the great gift for ambitious friends or teens heading off to university next year. It’s a stylish way to keep organised and can be personalised with their name or initials for an extra thoughtful touch.
Visit Creative Stationery London
Follow @creativestationerylondon
Statement Stationery and Patterned Paper Goods. For those that love colour, pattern, organisation and being kind to the planet. Founded by Rachel and based in Oxfordshire.
Luxury stationery made in the UK, from personalised greeting cards to bespoke prints and gifts. Each item is meticulously handmade by Jennifer in Staffordhsire.
Online fabric store, stocking eco-friendly dressmaking fabrics, ex-designer deadstock, indie sewing patterns and sustainable haberdashery. Founded by Polina, a sustainable slow fashion expert and based in London.
An online shop selling beautiful dressmaking fabrics, sewing patterns and haberdashery. Founded by Katie and based in North Yorkshire.
Founded by Grace, a mum of two girls, Fluxxbox is a subscription box empowering a new generation of girls to have a healthy relationship with their periods, and feel confident and knowledgeable, from the VERY start.
A skin and body care range, specially formulated for pre-teens to start the healthy habit of having a healthy skin routine
Their Leather Bound Baby First Year Book would make the most amazing Christmas gift for new mums and dads or grandparents to celebrate a new baby in the family.
Shop Leather Bound Baby First Year Book £75
An independent gift store and personalised gifting service. Creating memorable gift boxes from indie brands. Founded by Casey & Dan Gregory and based in Dorset.
Founded by Bethan, who spent 10 years working in the wine and luxury spirits industry, when pregnant with her first child she saw their was areal need for something special for non-drinkers.
Mother Root's alcohol-free aperitif is redefining drinking for
pleasure. Taking inspiration from age-old methods of aperitif wine making, but using benefit-rich apple cider vinegar and fresh, natural ingredients to guarantee a flavour experience that tastes good and makes you feel good.
Check out Mother Root's limited edition gift sets for a booze free Christmas
Creative, fun, and easy-to-use journals designed for the laid-back lifestyle. Featuring pre-drawn templates, inspiring prompts, and aesthetic designs, their journals will help you stay creative without the pressure.
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