You know email marketing is the key to growing a profitable ecommerce business and everyone says Klaviyo is the best, but every time you look at it, your heart sinks a little.
You want to do this right – it's an investment and you can't afford to pay for it if you're just going to send out sporadic newsletters.
But between decoding the technical setup and figuring out what 'flows' and 'segments' you need, it's easy to keep pushing it to the bottom of your to-do list.
Ready to stop procrastinating and start making Klaviyo work for your online shop? With practical templates and step-by-step guidance, you'll go from overwhelmed to "sending emails that actually make sales" in no time 💌
With practical tools, expert insights, and lifetime access, you'll be able to create professional email campaigns, automate workflows, and understand your audience - all without the need for outsourcing. It’s the ultimate resource for busy founders who want to use email marketing to grow their ecommerce business.
Access to training videos which you can slow down, speed up or pause making them easy to follow along and build as you watch. They are also fully searchable with transcription and closed captions if you prefer to read.
The game-changer with this course is the templates, which I clone into your account.You get 3 key things created for you: your pop up, email tempate and key flows. All you need to do is edit them to match your branding, offer and content.
I've cut the overwhelm that comes with using Klaviyo and given you only the essential things you need to start using email marketing. The goal is always to make things easier and quicker and that's what this course promises.
This course is made for small businesses selling products online, who want to use email marketing to grow their sales.
It's perfect for you if:
📈 You know email marketing could be huge for your sales, but Klaviyo feels too complicated to tackle on your own
⏱️ You've been putting off setting up "proper" email marketing because you're already stretched thin
💸 You're tired of paying for Klaviyo each month but only using it for basic newsletters (when you remember to send them)
🤯 You feel overwhelmed by all the technical parts - flows, segments, and automations sound great but also terrifying
🔍 You want to handle your own email marketing but need clear, step-by-step guidance to do it right the first time
✨️ You're ready to make email a consistent sales channel for your online shop, but you need someone to show you exactly how
1️⃣ Account settings + getting started
2️⃣ Building your brand
3️⃣ Collecting subscribers
4️⃣ Automate your emails
5️⃣ Sending regular campaigns
Each module takes you through a key area of setting up your Klaviyo account for email success.
Get up and running with Klaviyo in just one week with 5 easy-to-follow modules and under 4 hours of video content. Perfect for small business owners who need actionable results fast.
Created by a Klaviyo partner with 13+ years of ecommerce experience, this course is tailored for Shopify store owners looking to set up email marketing.
Master integrations, pop ups, flows, campaigns, and more with hands-on resources and templates build for you which make implementation a breeze.
Ideal for those migrating from platforms like Mailchimp or starting fresh with email marketing. Learn how to confidently manage your email strategy without outsourcing.
Set up your email marketing foundations with confidence and gain the skills to manage and optimise it as your business grows.
You need new people joining your email list everyday so a pop up optimised for conversion is essential. That's why you get mine included and all you need to do is add your offer and branding.
Created specially for small businesses, this template makes sending emails easy. All you need to do is edit the settings to include your brand colours and TOV, then you'll have emails you love to send.
I know setting up flows sounds scary, you don't want to get the technical bits wrong or send people the wrong email. So I've done the hard bit for you. I'll send you a welcome, abandoned browse and abandoned checkout flow for you to add your content to.
"Working my way through the course, I covered a lot of ground in a short space of time, from the basic set up to having all my initial flows in place. I couldn't have achieved everything I did in the same timescale on my own and I'm sure it would have been a much more frustrating experience without Elle's help."
"Moving from Mailchimp to Klaviyo initially felt like quite a daunting task, but it was really easy with lots of live guidance from Elle, including online tutorials and Zoom calls when needed. Elle is so lovely to work with and we feel there is always a friendly face there to answer our queries. As a company we couldn’t recommend Elle enough."
“Elle is an incredible mentor when it comes to entering into the world of email marketing. She guided me through the technical side which I would never have managed alone, and gave me the knowledge and confidence to start communicating with my customers via email, growing my subscriber list and showcasing my new products.”
"Elle successfully completed a Klaviyo email project for us, leaving us absolutely thrilled with the results. With her deep understanding of ecommerce and friendly, approachable nature, Elle made the collaboration effortless and enjoyable. We highly recommend Elle to anyone in need of a talented ecommerce expert who consistently delivers outstanding results!"
"I knew I wanted to up-level my email marketing game, but after setting up everything myself I wasn't really sure where to start! Working on templates, refreshing pop-ups and getting to grips with lists and segments, there was a huge amount of progress both visually and strategically to my Klaviyo account. Elle is knowledgeable, friendly and a huge cheerleader for small business."
→ 5 modules with training videos taking you through the key areas to have your Klaviyo account set up like a pro.
→ 38 videos with a total watch time of under 4 hours, meaning you can be all set up within a week (if you can commit an hour a day).
→ A master email template, pop up template + three flow templates which I've used myself for other small businesses. You just customise to your brand makeing setting up so much quicker!
→ Resource hub including a Klaviyo glossary, segment cheatsheets, how to add GIFs to your emails and more. Help you do the work faster and learn as you go.
→ Examples + inspo from other small business emails so when your mind goes blank you've got inspiration to use.
The cost of having an expert set up Klaviyo for you is around £2,000+
💚 13+ years of ecommerce experience
💚 9+ years working with Shopify
💚 5+ years working with Klaviyo
💚 Worked with over 130+ small brands
💚 Founder of a small business ecommerce Community
💚 Obsessed with learning about DTC
💚 Oh and I'm super nice to learn from
You have lifetime access to the course. The course materials and videos are yours to access as long as you need them. If I add anything to the modules you'll also gain access to that too.
The course is hosted on Membership.io, a fantastic and easy-to-use course platform. Once you've purchased, you'll get an email with how to access the course and how to set up your Klaviyo account. As soon as you log in there is a welcome video which shows you around but if you do get stuck just pop me an email.
If things change on Klaviyo, I'll make sure your videos and resources are updated to reflect this. But I won't be adding any new modules to the course, if you'd like to start taking your Klaviyo account to the next level, I'll have an advanced course coming soon or you can always work with me 1:1
Yes, you can either get on-going support in my Community membership or book a 1:1 with me from the course portal. If you're stuck with something in the course, just pop me an email first and I'll try to help.
The full course has under 4 hours of videos so you could do it in a day if you wanted to. As this is the essential set up course if you can commit an hour a day it should take you one week. Then you'll have your Klaviyo account up and running ready to start sending emails and growing your audience.
Because it's the best email provider for ecommerce brands selling products online. Klaviyo is Shopify's recommended email platform, the integration between the two makes is simple to set up and then grow with you as it has so many features you can tap into.
This course is designed for small business owners with Shopify websites who want to start taking email marketing seriously.
💌 You're migrating from Mailchimp, Mailerlite or another email providers
💌 You're just launching your brand or you haven't focused on email marketing before
💌 You haven't got the budget to completely outsource
💌 You want to learn how Klaviyo is set up so you can manage it yourself
I can't guarantee when you'll make your money back, but if you set everything up and then keep using Klaviyo to send emails you should see up to 50% of your store revenue coming from this channel alone. Obviously email marketing is just one piece of the puzzle for ecommerce brands and you'll also need a great website, traffic coming to your website and other marketing channels working hard too.
The course is a one-time fee of £222. For this you get lifetime access to the training videos, templates and other resources. If you need extra help you can book a one-off 1:1 for £250 or join my online shop Community for £33 per month.
Inside the course you’ll find everything you need to get started with Klaviyo:
5 simple modules
38 training videos under 4 hours
1 resources hub
1 ideas hub
1 beautiful email template
1 pop up template
3 flow templates
