Shopify 101: The Online Shop Starter Kit

Name: Shopify 101: The Online Shop Starter Kit
Brand: The Ecommerce Assistant
Price: 49.0 GBP
Availability: InStock

Ebook + Checklists

"An amazingly comprehensive book of brilliance" Melissa

£49.00

This step-by-step guide gives you the building blocks you need to establish a successful ecommerce business along with bite-size Shopify advice you can action yourself to create an online shop that converts.

More details

Easy to use checklists for you to audit your own website with

Created specifically for small businesses using Shopify

Learn what your website needs to delight your customers

Inside the ebook you’ll find everything you need to start building or improving your Shopify website:

📖 9 chapters covering the key areas of your online shop

✅ 6 essential checklists for auditing your own website

💻 Loads of examples from fantastic ecommerce websites

💜 Created by an ecommerce educator with 13+ years experience

Shopify 101 Ebook + Checklists

I'll give you the tools to look at your website through the eyes of an ecommerce expert so you can create an online shop that captivates and converts your customers.

Here's what you can expect inside:

→ Shopify themes and benefits of 2.0

→ 10 pages every online shop needs

→ How to create a homepage that sells

→ Implementing your brand - it’s all about trust and feeling

→ How to put the customer at the heart of your website

→ Navigation and creating the perfect customer journey

→ Collection pages and how to use them effectively

→ Product pages which convert browser to buyers

→ The importance of email marketing - Shopify’s perfect partner

Incredible independent businesses I've worked with on Shopify + Klaviyo

Checklists you can use to audit your online shop

✅ Is your homepage welcoming?
✅ Is your homepage mobile optimised ?
✅ Trust and feel checklist
✅ Is your menu easy to navigate?
✅ Super easy to shop collection pages
✅ The perfect product page checklist

Each checklist is provided in a printable format so you can use them to audit your own website and return to them whenever you need to

Learn to look at your website with expert eyes

We all get blinded by the things we create and creating an online shop is hard work. Because it's not just a website. It's got to build trust, be easy to use and sell your products.

I'll show you how to make changes to your website that you otherwise wouldn't see yourself by sharing my ecommerce expertise from 13+ years in the industry.

Lovely words from small business owners I've supported selling online

"Just had a power hour with Elle to support me with the transition of a new theme for my Shopify website and upgrade to 2.0. Elle had some fantastic recommendations that will be easy for me to implement and make a huge impact on my site. Can’t wait to get cracking!"

— Kerry

"Elle is incredibly knowledgeable and clear about what works and doesn't work so well on a Shopify website. It's all a continual process, and there is always so much to learn, but she is able to meet you at your level and give you the advice you need to get to the next stage. I came away with a list of things to do and loads of ideas of how to improve my site."

— Sarah

"I worked with Elle on improving my site. She is super knowledgeable and her guidance was very helpful. Our sessions were hands-on where she demonstrated how some of the suggestions could be implemented - this was really valuable. Elle is easy to work with - I would definitely recommend :)"

— Komal

"I'm so glad to have found Elle! I have really enjoyed working together and pleased to say we have more work planned. She is an expert in her field and has helped me enormously planning and executing my website upgrade. I highly recommend working with her."

— Eleanor

“Elle was so wonderful to work with, she is very knowledgable. It was so nice to have Elle guide me through everything that I needed to do, and hold me accountable to actually doing it! I think if I hadn’t have met Elle I probably never would have completed my new website as I found it far too daunting.”

— Lisa

Hi, I'm Elle

Ecommerce educator for small businesss

I specialise in all things ecommerce for small and growing online businesses. I created The Ecommerce Assistant to help busy brand owners make more sales on their own websites by teaching them how to use Shopify + Klaviyo.

Learn more about me

Shopify 101 ebook FAQs

How long do I have access?

Forever. The ebook is a PDF download which you can keep and use forever. Please remember that it's only for you and not to share it round with your friends.

How do I access the kit?

The ebook will be delivered to you via email as a PDF file which you can download and keep. If you have any problems just pop me an email hello@theeecommerceassistant.com

Will there be updates?

As this is a PDF download which has taken me time to write and compile examples for I won't be able to update it and send everyone a new copy. If major things change on Shopify, I may release a new version in future but you can always stay up-to-date with any news via my email list which you can join here.

Do I get access to you to ask questions?

Unfortunately not. This is a resource for you to read and use yourself in your own time. If you have any questions or want to further your ecommerce knowledge with ongoing support then check out my Community for online shop owners.

Your new go to guide

If you are new to Shopify or ecommerce this will become your new go to guide - you'll want to dip into it time and again. Elle has been extraordinarily generous with her knowledge and expertise and I WISH I had had access to this when I started my web build journey

Very simple and straightforward

Very simple and straightforward, easy to read, gets to the point (I like the 'no fluff' style) 😉

I like the checklists included in some of the chapters as they provide something to think about. Love the 'Elle recommends' bit too!

Also I like it because it’s not just a guide to build a Shopify website but also provides very insightful and valuable information around marketing and positioning a brand in the correct way so you get more through this than just learn how to build a website that converts.